BEIJING, April 19 (TMTPOST) — Chinese smartphone brand Realme achieved year-on-year growth of 550% in sales volume for its flagship GT series in the European market in Q1 2022.
The brand registered year-on-year growth of 582% in the sales revenue from the GT series in Q1. The brand’s new high-end flagship GT2 series and GT Neo series have been the main drivers for the brand’s growth.
To promote its newly launched flagship GT2 series, the brand has set up pop-up stores in Spain, Italy, France, Germany, Poland and the Netherlands. It is reported that over 16,000 European customers went to the pop-up stores to try out realme’s new phones.
Statistics from market research firm Counterpoint show that realme was the fastest-growing major brand in the European market in 2021. The brand entered Europe in June 2019 and was considered as a ‘flagship killer’ by users as the brand provided high-spec devices at competitive prices. The brand’s shipment grew six-fold in 2020 when compared to 2019. The success of Realme GT series and Number series helped drive realme to new heights in Europe, with 280% annual growth in 2021 as the fastest-growing smartphone brand in Europe, overtaking OPPO (70% annual growth in 2021), Xiaomi (43%), Apple (10%) and Samsung (2%).
Realme is a brand of Android-based smartphones developed by Realme Chongqing Mobile Telecommunications Corporation, Ltd., a manufacturer based in Shenzhen, China. It was founded by Li Bingzhong on May 4, 2018, who was a former vice president of Oppo. realme positions itself as a tech brand that targets young users, aiming to provide trendy and functional smartphones and AloT products of high quality for young customers across the globe.
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